Your slow or broken site is costing you clients. I fix it.
Free 15-minute audit. I review your site, tell you what's wrong, and how much it costs to fix. No strings attached.
Services
Three ways to solve real problems. No packages, no fluff.
Technical Audit + Fix
I review your site, find what's making it slow or insecure, and fix it.
From $450 USDWordPress Migration
Your current site is too bloated or hard to maintain. I move it to lighter, faster technology.
From $950 USDWebsite from Scratch
You don't have a site or your current one no longer works. I build it from strategy to launch.
From $1,200 USDReal results
Projects where I solved concrete problems — not where I made pretty things.
OK Hosting — Technology & hosting company
Their site hadn't had a real overhaul in 8 years. Sections added without criteria. Confusing navigation. Diluted brand. Competing against Neubox and Xpress but their site didn't reflect it.
Complete site restructuring, new visual identity, improved information architecture. The site went from a cluttered catalog to a clear IT services platform. The company expanded into cybersecurity and AI with a solid visual foundation.
Full redesign with estimated 40-60% improvement in perceived navigation speed. Reduction in support tickets due to user confusion.
Caintra Nuevo León — Industrial association
Inconsistent visual communication across presentations, mobile app, print manuals and web. Each department used different formats. No unified visual criteria.
Modular design system working across presentations, app, manuals and web. Reusable templates anyone on the team can use without design knowledge.
Estimated 50% reduction in material production time thanks to templates. Visual consistency achieved across all channels.
1st Choice CE — Online education platform
They had quality courses but their visual presence didn't communicate professionalism. Needed to convey academic credibility without appearing rigid. Students dropped off before enrolling due to visual distrust.
Complete identity system with a color palette balancing authority and approachability. Improved information hierarchy for courses. Professional visual presence reflecting content quality.
Brand perception improvement. Scalable color system for new courses and materials. Estimated reduction in course page drop-off due to visual clarity.
Designer who also codes. Not the other way around.
I'm César Fernando. I started in design in 2007. Since then I've worked with companies, startups and teams in Mexico, Europe and the US. I've done branding, web design, UX/UI and visual systems.
In recent years I started studying software. Not to switch careers. To close the gap between designing something and making sure it works well, loads fast, and is easy to maintain.
Today I can audit your site, find what's making it slow, fix it, and if needed, rebuild it with lighter technology. All with visual judgment and without selling you hype.
I'm not an agency. I'm not a NASA senior engineer. I'm someone who understands how a site looks and how it works, and tells you the truth about what your project needs.
How I work
No magic. Four steps.
Diagnosis
I review your current site or your needs. I detect speed, security, usability or structure issues. I tell you what I find and what can be done.
Proposal
I present what needs to be done, how much it costs, and how long it takes. No surprises. No fine print.
Build
Design, development, migration or fixes as agreed. I keep you updated on progress. I test before delivering.
Delivery
I deliver your working site with clear documentation. I explain how to maintain it or we arrange periodic follow-up.
Let's start?
You don't need a perfect brief. Send me an email with what worries you about your site and I'll review it. The first 15-minute audit is free.
Email me