César Fernando / Independent designer

Clear ideas.
Brands that
leave a mark.

Product, identity and digital experiences. From the first idea to the interface and the system behind it.

Explore the work
01 / Portfolio

Selected work(09)

Existing projects. New possibilities.

Armadillo Crates — project image 01 / KLAV Concept direction

Armadillo Crates

Product / Service / Full-stack

Moving without the cardboard ritual.
OK Hosting — project image 02 / KLAV Concept direction

OK Hosting

Brand strategy / Digital

Ambitious technology. A brand to match.
1st Choice CE — project image 03 / KLAV Concept direction

1st Choice CE

Identity / Education

The next step begins with confidence.
Caintra — project image 04 / KLAV Concept direction

Caintra

Design systems / Editorial

Many voices. One industrial force.
Mind Sherpa — project image 05 / KLAV Concept direction

Mind Sherpa

Publishing / Editorial

Ideas, designed to be read.
AirTM — project image 06 / KLAV Concept direction

AirTM

UX/UI / Fintech concept

Moving money should feel this clear.
Arte Arabia — project image 07 / KLAV Concept direction

Arte Arabia

E-commerce / Art direction

A world to discover. An object to take with you.
Steps — project image 08 / KLAV Concept direction

Steps

Brand identity / Wellness

Care begins before the first step.
Raíces Universales — project image 09 / KLAV Concept direction

Raíces Universales

Brand ecosystem / Digital

A place to connect, learn and belong.

Images are art-direction placeholders. Each case distinguishes the original context from its conceptual evolution.

02 / Approach

A good idea deserves a system that helps it grow.

From the first brand decision to the last interface detail. I consider the whole and design the pieces so everything makes sense.

About my approach ↗
03 / Capabilities

Designing the interface is only part of the job.

I work across product thinking, interface design and web implementation — connecting what users see with the systems that make it work.

01

Product & Implementation

  • UX / UI
  • Information Architecture
  • Requirements
  • Responsive Product Design
  • Design Systems
  • Service Flows
  • Documentation
02

Web & Commerce

  • WordPress
  • WooCommerce
  • Custom WordPress Themes
  • E-commerce UX
  • Stripe Integration
  • Astro
  • HTML / CSS
  • JavaScript
  • Web Performance
03

Technical Foundations

  • REST APIs & JSON
  • Git / GitHub
  • Server-side Validation
  • Webhooks
  • Analytics & Tracking
04 / What we can build
01

Strategy & identity

Positioning, art direction and brand systems.

02

Digital experiences

Architecture, UX/UI and websites connecting form and function.

03

Communication systems

Editorial design, presentations and content with a distinct voice.

View services and scope ↗
What do you have in mind?

Let’s make it
mean something.

Tell me your idea