01 Problem
Getting to the right identity required deep analysis of psychological effects the brand needed to evoke. Steps offers professional pedicures with relaxing foot bath and aromatherapy. The identity needed to communicate calm, quality and professionalism simultaneously.
02 System
Clean, modern identity emphasizing typography and color. Created an inviting visual language matching clients' unspoken preferences for something feminine, classic and premium.
Result
Approachable brand inspiring confidence and communicating relaxation. An identity clients associate with a quality experience before they walk in.