OK Hosting was perceived as a commodity hosting provider. It needed to reposition as a technology company offering hosting, software, IT management, cybersecurity and AI, competing against Neubox and Xpress. Their site hadn't had a real overhaul in 8 years.
Complete rebranding: new brand identity, website design, UX/UI process. Competitive benchmark, user personas (Rodrigo Sánchez, Mexican tech entrepreneur), restructured information architecture for IT service conversion.
Approach
Competitive benchmark, user personas, reorganized architecture, bold new visual identity, IT-service-oriented website.
Result
A memorable identity positioning OK Hosting as a full-spectrum technology company. Full redesign with estimated 40-60% improvement in perceived speed. Reduction in support tickets from user confusion.