Designer working across product, web and implementation.

I'm César Fernando. I started in design in 2007. Since then I've worked with companies, startups and teams in Mexico, Europe and the US. I've done branding, web design, UX/UI and visual systems.

In recent years I started studying software to expand my professional range and work across the complete experience—from interface and interaction to implementation, performance and day-to-day operation.

Today I connect product thinking, UX/UI, WordPress, e-commerce and focused web implementation. The goal is not to present myself as a software engineer, but to make better decisions across design and delivery.

I work one-on-one. No layers, no overhead. I understand how a site looks and how it works, and I tell you the truth about what your project needs.