01 Problem
They had quality courses but their visual presence didn't communicate professionalism. Students dropped off before enrolling due to visual distrust. The platform needed differentiation in a crowded education market.
02 System
Complete identity system with a color palette balancing authority and approachability. Improved information hierarchy for courses. Professional visual presence reflecting content quality.
#0C395A
#1975C2
#54A3FF
#C1E2FF
#10232A
#1E3740
#2B4A56
#EEF7FB
#2B8842
#53FF71
Result
Brand perception improvement. Scalable color system for new courses. Estimated reduction in course page drop-off due to visual clarity.
