01 Problem
Publisher needing a distinct identity in a crowded market. Required a visual system for specialized editorial series positioning MindSherpa as the thinking person's publisher.
02 System
Brand system with distinctive cover designs for multiple series: EDC, HE, and UAP editions. Each series maintains its identity while sharing visual markers across the brand.
Result
Distinctive identity communicating intellectual depth across all series. Flexible system allowing new launches without losing visual coherence.