Carlos Lavado
Author, translator & Mind Sherpa
CLIENT: Carlos Lavado — YEAR: 2020 — ROLE: Brand designer, Video editor, UI designer, Book cover design
Many of the problems that arise in our life originate in the mind. It may sound strange to those who are not familiar with the term "somatization", however symptoms such as frequent headaches, hypertension or insomnia are physical reflexes and mental blocks. Carlos Lavado needed a complete brand ecosystem — from visual identity to digital presence — to communicate gnosis applied to break conditioning and fears.
Basic brand guidelines, video edition, website, book covers.
Titles — Bluu Next
Paragraphs — Jost
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It was necessary to create a video with the presentation of the channel. The tone had to communicate drama and hope.
Prisión sin Rejas (Prison without Bars) is a movement of sentient beings who live in prison in the most perfect and secure prison that has ever existed: the mental one; and, at the same time, a de-indoctrination technique to awaken the dormant potential, assume power as creative beings and recover the galactic seed.
Visit the Playlist of edited videos on YouTubeI developed the website for Carlos Lavado. Technically it is a site made in WordPress. All graphics were generated from scratch and the code is SEO optimized.
Website Goals
As gnostic author — Promote the author's books, available at the Amazon Kindle Store:
- Suspicious of God
- Ojalá el amor fuese suficiente (I wish love was enough)
- Deshojando el Tiempo (Defoliating the time)
- The Bird in Love
As a source of information — Promote gnostic topics explained by Carlos himself, or translated from the original Tina Spalding's channelings.
As a translator of Tina Spalding's work — Make it known that Carlos is a Spanish translator of all the works of Tina Spalding, renowned author in the world of spirituality, gnosis and channeling.
The fire of literature, despite being very strong, could not extinguish the flame that was within it. In those years he did not know what that fire was that was burning him inside.
Result
A complete brand ecosystem for Carlos Lavado: visual identity, video content, WordPress website and book covers — all working together to communicate gnosis as a practical tool to break mental conditioning.
